'Moderate' background noise like music or even chatter is better than silence to spark creativity at work an Indian origin researcher has said.


And the right level ideal for work is 70 decibels, which is about the same as the noise made by a car driving past, it added.It's the 'Goldilocks Principle' said business professor Ravi Mehta who studied the way a brain It means that for those who like to work on their own, for instance, they would be better off in a moderately busy coffee shop than at home in silence."This is research that people can relate to almost immediately. 'I'm working in a coffee shop - how does the background volume of the music affect my performance?" he said.
"Instead of burying oneself in a quiet room trying to figure out a solution, walking outside of one's comfort zone and getting into a relatively noisy environment like a cafe may actually trigger the brain to think abstractly, and thus generate creative ideas," he stated.Agency

Posted By: Surabhi Yadav